SEO in business is very important, and you need to understand that. You may learn this the easy or the hard way, either way, it’s not optional when it comes to success in medical marketing.
We partner with companies that want to dominate in their niche, and whether it’s Digital Beanstalk or another agency like ours, all those top search result spots in your niche will be filled by your competitors and it’ll be hard for you to beat them.
So let’s explain what we mean.
Search engines do two things:
- They crawl the web to build a database of web pages they find.
- They then provide these web pages on their search engine list, ranking them by relevance.
When you perform a search on a search engine, it will scan through it’s large database of web pages to deliver a search engine results page (SERP) ranked by relevance and popularity. So, the more relevant your web page is to a search result, the higher it will rank and the more people you will have clicking on it, resulting in more traffic to your site.
Search engines like Google use algorithms that asses countless variables, also known as search signals, to determine how well your web page answers a users search query – how relevant your web page is to the search query. Then it ranks your web page against the number of websites that link to you – it’s popularity on the web.
You’ll find that the large majority of website traffic comes from three major search engines: Google, Bing and Yahoo!. Ensuring that you have visibility on these search engines will not only increase your website traffic, it will also help you attract more customers and grow your revenue unlike any other form of digital marketing. That’s why investing in SEO marketing is important for your business, especially if you want to get an exceptional return on investment.